The surge in online video and music content created a new advertising medium which requires accurate categorization, ranking and tracking of the streams with a need for increased capability to deliver more relevant ads, converting ad viewers to buyers.

Currently, content providers categorize their streams in different channels, which is great for their visitors, but they find it difficult to categorize their streams based on the visitors interests, demographics and behaviors for advertizing purposes. Such categorization enables the content providers to sell impressions at higher prices to advertisers, inflating costs and diminishing returns. Furthermore, advertisers have problems identifying the most relevant content for their targeted viewers.

With our patent pending platform, iMediaStreams has now postioned itself as an online media technology company that positively impacts the Return on Investment (ROI) for both content providers and advertisers where the iMediaStreams products iPoint, iServe and iMusic are deployed.