Interest Based Targeting provides the ability to unlock the Internet's social communities and blogs to validate and enhance demographic data with valuable User sentiment regarding specific topics, brands, sites, videos or songs.

Using iMediaStreams patent-pending platform and proprietary products of iPoint, iServe and iMusic, it is now possible to have your advertising message in front of the right viewer, in the right medium at the right time.

Just think of what it can mean to you to know that your advertising is reaching high-sentiment, valid demographic targets. This efficient use of your advertising budget can increase the effectiveness of your campaign while still maintaining the flexibility of Reach, Relevance and ROI.

1. Reach Relevant Publishers with the content that attracts your targeted demographics (iServe) Advertise on high-quality publisher web sites with large traffic volumes and extensive reach at competitive prices with an Interest Based Targeting concept that tells you which target best suits your Ads based on your audience age, gender, location and interest as manifested on different blogs and online communities. Increase quality online instreams ad views, impressions, clicks and click-throughs via Interest Based Targeting information never tapped before!
2. Identify the general trends within your Vertical (iPoint) iPoint uses the blogs as a pool to collect the users' demographics, opinions and interests regarding your vertical all the way to your specific brand, products and services.   Why use Interest Based Targeting? Gain volume and REACH with high ROI. Serve ads where they are most suited for placement. Best location yields - Higher Conversions - CTR. Access premium website publishers at competitive prices. Track your results & know what is and isn't working. iMediaStreams' system is user friendly & easily tweaked.